The ALLSTAR Group

Allstar Group Blog


Large Printed Sets: How to Avoid 7 Common Pitfalls

June 20, 2017
There's no doubt that a trend has emerged. Insider's understand that it's another reflection of where the industry is going...the "branded" future.

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Meeting Hollywood's Super Men: Universal, Lionsgate, Dreamworks...

June 7, 2017
A few days ago...I can't say where this happened, but it was in an exclusive world renowned venue.

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A Home Run Named, INBRACE

April 26, 2017
On the surface it's about braces and boring business details...

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ASG In(visibly) in the Headlines?

April 13, 2017
Is ASG really in Huffington Post?

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Even a Few Words Can Be a Blessing

April 12, 2017
If you follow business, you know Kevin Harrington. Maybe you skimmed the surface and caught Kevin on Shark Tank.

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Are you direct?

March 27, 2017
Are you direct? Comparing the fictional & direct supplier.

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Planners, here's your secret weapon

March 24, 2017
Ask a few key questions post event and you'll find that attendees are either speaking about their belief in a client's brand or they're not.

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Should You Give Out Your Event Budget?

February 2, 2017
All parties are respected here. (Breathe out if you were expecting a one-sided perspective). I've been in all the seats over the last 27 years: I've been the owner. I've been the consultant. I've been the client. I've been the producer. I've been the vendor and I've even been the (on-stage) talent.

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10 DON'T EVER's (for Vendor-Suppliers)

January 30, 2017
This list is a (very) partial list of major no-no's. Each of these DON'T EVER's are reasons we've stated (and heard our client's state) that we've/they've ended relationships with vendors.

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BEST Case Scenario...How Rare Is it?

January 25, 2017
Is it hard to find vendors? No.

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Avoid Planner Mistake #3

January 13, 2017
Over the last 3 decades we've been honored to have thousands and thousands of opportunities to work with a wide variety of planners nationally and locally.

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All Star Group Magazine, Christmas Edition

4th Quarter 2016
Check out the Christmas edition of our magazine

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What's Coming...2017 Event Trends

December 2, 2016
You see it...sense it... because you can no longer hide from the complete take over of "look and feel" aka branding.

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A MASSIVE Success Tip for Planners

November 17, 2016
Meetings and events planners...This answer has been RIGHT under your nose all along waiting to increase the quality of your events, lower costs and improve your quality of life during the planning process.

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Why Are So Many M&E Pro's Choosing Us?

October 28, 2016
Our 130' curvilinear screen made it's maiden voyage to the LACC last week for one of our favorite clients. Can we provide record breaking sizes for you? Yes.

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Honest People: For Your Eyes Only

October 18, 2016
Allow me to set the tone of this piece. I wrote it to suggest more of you lean on me for your production and design needs. I wrote it to generate sales.

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Are You First in Line?

October 8, 2016
This year we've been the brand centered scenic solution for AT&T, Morgan Stanley, Laserfiche, Sharp...but you don't care about that. If you're in our industry, you just want to know what's new...How you can stay ahead of the pack and be unique.

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ASG Magazine 2016 Christmas Edition

September 24, 2016
Replace holiday event planning stress with peace of mind. If you reach out now we can still add a number of holiday events to our production schedule.

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How to Gain and Retain Higher-End Clients in 2017

September 20, 2016
Okay...I admit it. My motivation here is obvious. I hate wasting time.

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Really? Yes. Really.

September 13, 2016
So I'm ASG's growth coordinator...(who cares right?)...I mean what's in it for you? What's the point? What am I saying you might have missed?

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How to Produce Events Your Audience Remembers

September 6, 2016
All events are (largely) remembered or forgotten...true or true? You can remember SOME concerts, meetings or events you went to with perfect clarity and others are 'gone.'

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Orange Country...I See You but I Don't

August 5, 2016
It's a promising Friday morning at our HQ in San Diego. I just came whistling down the hallway headed to my office after another great production meeting in our conference room.

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How to Solve the #1 Problem That Planners Have

July 28, 2016
Back in 2015, Special Events magazine quoted results of a study on risk conducted by ISES (International Special Events Society) and the insurance provider HCC Specialty saying that failures by vendors and subcontractors tops the list of concerns of event professionals.

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4 Event Production DO NOT's

July 12, 2016
If you've only produced events using RENTAL inventory from various vendors DO NOT assume that custom production (hiring experts who fabricate scenic and AV solutions) has the same parameters as using rental production.

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How to Maximize Using Me (My Owner's Manual)

July 6, 2016
We tiptoe through the jungle of modern human interaction altering and adjusting our every choice to be politically correct, culturally acceptable and subservient to the false god of etiquette.

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What Do Top M&E Planners Do Better?

June 21, 2016
We all have a tendency to stand up, click out and push our chairs back when people write articles (like this) about our colleagues (potentially) being better than us at our jobs. Am I right?

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All Star Group Wins 2016 Spectrum Award Winner

Monday, June 6, 2016
The Spectrum Award for Excellence in Customer Service

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ASG Wins 2016 Customer Service Award

June 1, 2016
Today's morning coffee and office chit chat was about more than small details of Fortune client's sets in fabrication in our scene shop.

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Event Professionals: COMMENTARY WANTED

June 1, 2016
For those of you who've forged a career in the M&E industry, today I ask for your input...your commentary.

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All Star Group Magazine, Premiere Issue

Monday, May 23, 2016
Check out the premiere issue of our magazine

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All Star Group Magazine, Second Issue

Monday, May 23, 2016
Check out the second issue of our magazine

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IMEX or IMEX?

May 20, 2016
Let me start by saying this...Our team had a great experience with IMEX (Worldwide Exhibition for Incentive Travel, Meetings and Events) last year and is looking forward to 2016.

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Why Do Great Brands Repeatedly Choose Us?

May 3, 2016
Risk. Reward. What does that mean?

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Producing the Largest Social Media Marketing Gathering (event on earth)

April 22, 2016
Unless you are pretending the online revolution didn't happen (still), you may have noticed the social media marketing industry sector (exploding).

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THE ALLSTAR GROUP (ASG Magazine)

April 6, 2016
Due to your overwhelmingly positive feedback, advice and suggestions, we've decided to include a link to the first edition of our ASG magazine.

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Choose Character Anyway

April 4, 2016
Let's see if we can create a little free space in our minds by looking at common excuses to be unethical.

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What Bad Site Selection Will Do to You

March 10, 2016
If you'd like our help with the production and design of an event for at least 250 persons ...Our team will help you through your site selection gratis (complimentary, free, without fee/charge).

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How to Find Insiders (PT 3)

February 9, 2016
Don't introduce unnecessary mark ups. Insider producers have the ability to deliver from local inventories to show fiduciary responsibility. (This is necessary for all forms of budgetary review).

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How to Find Insiders (PT 2)

February 9, 2016
Insider producers must possess (under one "roof") a wealth of skills, inventory and experience in order to.

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How to Find Insiders (PT 1)

February 8, 2016
If you tell me your responsibilities include producing (successful) events...

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Serving a 2015 Holiday Party

December 18, 2015
Business seems to overflow with opportunities to get in your own way. (To be the biggest problem your business has and be completely unaware.)

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We KNOW We Should but We Often Won't

December 9, 2015
What's the word you never want to hear? What's the last thing on your mind today? What quality are you still trying to muster the character to have ? What's anger's worst enemy?

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Why Do Major Brands Trust Us?

Wednesday, November 18, 2015
They know we stretch and expand to encompass their branding, their vision and their goals.

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Can You Help Me?

November 17, 2015
Here's my first attempt at graphic design using a program you may know called Canva. I'm hoping you're not laughing (at me) as you evaluate this.

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Can Parody Drive a Point Home?

November 9, 2015
This is the shortest post I will ever write.

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How On-Site Bridged to Online Will Explode R.O.I.

October 23, 2015
For generations we've seen the special events industry ride the roller coaster of public opinion.

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How to Choose an Event Production Team and a Surgeon and Live.

October 20, 2015
I'd been referred to a surgeon and was planning to have a major surgery...

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What Do You Mean ASG is a Creative Entity?

October 19, 2015
Last week was crazy. Just one of our productions filled 6 of our larger trucks for our client's event at the SD Convention Center.

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Don't Judge a Book by It's Cover

September 16, 2015
People see “cop” before they even consider John Smith inside the uniform. They see a “black guy” before they see John Smith. They see “homeless guy” without considering his mother, father, upbringing, unusual circumstances, etc.

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What You Can't See CAN Hurt Your Event/Brand

September 9, 2015
What perspective does your team need to have? Are they 10,000 feet up talking about drape, screens and pillow tiles? Are they 50,000 feet up talking about 138 custom fabricated elliptical sets with digital mapping?

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11 Ways to Choose the Right Vendor

August 17, 2015
Here are the 11 qualities we pursue in our vendors and provide when we're a vendor.

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A Better Way?

May 7, 2015
For those of you who believe the only worthwhile pursuits are getting more stuff or getting more attention for yourselves you'll want to leave this post before you find yourselves annoyed by questions of business ethics.

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4 Keys to Scenic Success

May 5, 2015
Nailing the scenic elements in a large production proposal can create serious lifts to your bottom line.

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Who Are You Serving?

April 23, 2015
Over a few decades of events and thousands of experiences working with nearly every level of fortune executive and U.S. official, I noticed a pattern.

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Beatles Themed Gala for Kaiser Permanente

Sunday, November 23, 2014
Fifty years ago in 1964, The Beatles embarked on their first US Tour and took America by storm.

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Walden Family Services

Wednesday, November 05, 2014
We had the pleasure of designing the Annual Wine D'Vine Fundraiser for Walden Family Services.

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Museum: Senior Community Center

Thursday, June 19, 2014
"Experience of a Lifetime" was a night that The ALLSTAR Group transformed the Broadway Pier into a riveting art show for the Senior Community Center (SCC) Gala Event.

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World Acceptance Corporation

Wednesday, June 04, 2014
ASG re-created the Grand Ole Opry set sitting almost 22 feet high! The backdrop was covered in muslin which gave us the creative freedoms to light the legendary barn in vibrant colors and be transformed for the Awards Gala event.

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Kaiser Permanente Ground Breaking in San Diego

Friday, February 14, 2014
The ALLSTAR Group was tasked with developing a unique dimensional photo opportunity to not only act as the backdrop for TV and milestone photos but to provide an entry design into the tent where a brief presentation was to be performed.

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Winter Nights 2013 - Westfield UTC

Monday, December 30, 2013
Every Saturday evening in December, Palm Plaza comes alive with festivities celebrating the outdoor seasonal Southern California ambiance while inspiring magical moments for shoppers to enjoy.

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Two Incredible Holiday Celebrations

Thursday, December 26, 2013
Are you thinking of putting together a last minute office holiday party? Perhaps, you are considering hosting a New Year's Eve party for some friends & family.

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Beach to Boardwalk Event

Friday, November 08, 2013
We love it when clients client come to us with big ideas that push the envelope on our creativity.

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Los Angeles Hair Show

Friday, November 08, 2013
This fall we had the privilege of producing an educational conference for an international hair care company.

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Sharp All-Staff Conference 2013

Friday, November 08, 2013
We again this year had the privilege of being a part of the Sharp All-Staff Conference.

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Wellington Group and Mazda Hold a Super Bowl Party

Monday, February 11, 2013
At the ALLSTAR Group we love a good football game... especially the BIG game!

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Wine D'Vine at the Grand Del Mar

Monday, November 12, 2012
It's that time of year again. The weather is getting cooler, the sun is setting earlier and all the spooky movies are hitting theaters.

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Awards Dinner - Hotel Del Coronado

Sunday, October 21, 2012
To end our week-long conference at the Del Coronado Hotel, we had our grand finale event in the crown ballroom.

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Beach Party - Hotel Del Coronado

Friday, October 12, 2012
What better backdrop than one of the top rated "best beaches in America"?

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General Session - Hotel Del Coronado

Thursday, October 04, 2012
As part of our week-long conference at the Del Coronado Hotel, we built a custom stage and set for the General Session.

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Welcome Reception - Hotel del Coronado

Thursday, September 27, 2012
We recently did a week-long conference at the Hotel Del Coronado that involved many events.

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CCPOA Annual Convention in Reno

Thursday, September 20, 2012
Congratulations to the California Correctional Peace Officers Association for their 55th anniversary of working the "toughest beat in the state!"

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Lincoln Military Housing Picnic

Thursday, August 09, 2012
This past July, the cowpokes over at Picnic People wrangled our services in to help create a Western themed holiday picnic for the good townsfolk over at Lincoln Military Housing.

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An All-White Party

Thursday, August 02, 2012
We have seen a recent surge in parties with an "All-White" theme.

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Multi-Level Marketing: An Inaugural Event

Monday, July 23, 2012
In the beginning of July we had the privilege of teaming with a brand new MLM company for their first ever international convention.

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ALLSTAR on the Road: Dallas

Monday, July 16, 2012
In May we traveled with one of our long time clients to the Lone Star state.

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UCSD: Mexico Moving Forward

Monday, July 09, 2012
In May we worked with UCSD for the second annual Mexico Moving Forward Symposium.

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Bicoastal Product Launch

Tuesday, June 26, 2012
In April & May we had the privilege of producing two events for one of our long-standing clients to launch a new and exciting software platform for their customers and sales staff.

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Champagne and Chocolate for Scripps

Wednesday, June 13, 2012
What combines elegance and fun? Champagne and chocolate of course!

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Prop Design With Bellissimo Italian Foods

Tuesday, May 08, 2012
Did you know about ASG's 20,000 square foot prop and rental warehouse?

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ALLSTAR Does Weddings

Wednesday, April 25, 2012
Did you know ALLSTAR does weddings?

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A 1920's Speakeasy Themed Event

Tuesday, March 13, 2012
The ALLSTAR Group coordinated this awesome Speakeasy themed event In January.

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"Sunny, Surfing, San Diego" with Yellowbook

Wednesday, March 07, 2012
At the ALLSTAR Group, we have the opportunity to work with hundreds of venues around the nation every single year.

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An Even More Spectacular Event for Our Client

Saturday, March 03, 2012
At the end of January we had the chance to produce the annual conference for one of our long time clients.

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Old Hollywood Glamour Awards Banquet

Thursday, February 16, 2012
The Allstar Group has transformed another space from ordinary ballroom to a full awards banquet production!

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San Diego County Apartment Assoc. Mark of Excellence

Thursday, January 12, 2012
Earlier this month we had the privilege of being part of the San Diego County Apartment Association's annual Mark of Excellence awards.

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One of a Kind 18th Birthday Bash

Wednesday, January 04, 2012
For the 3rd year in a row, The Allstar Group was excited to transform an empty warehouse for another one of a kind birthday celebration!

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Happy Holidays and Happy New Year

Thursday, December 29, 2011
Every year, The Allstar Group has the opportunity to transform our clients holiday celebrations into something extra special.

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Sharp Hospital Annual All-Staff Assembly

Sunday, October 23, 2011
For several years we have had the privilege of partnering with Sharp Hospital here in San Diego to help produce their annual all-staff assembly.

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DJO Global – Marine Corps Scholarship Foundation Golf Tournament and Gala

Wednesday, October 05, 2011
Our good friends at DJO Global tapped us again this year to help them produce their annual Golf Tournament and Gala. This event raises money every year for the Marine Corps Scholarship Foundation... truly a deserving cause!

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RedMed American Sales Meeting in Dana Point

Tuesday, September 20, 2011
At the end of August we had the privilege of working, once again, with one of our long-time clients, ResMed on their American Sales Meeting held at the St. Regis Monarch Beach in Dana Point, CA.

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California Correctional Officers Association 35th Annual Convention

Tuesday, August 25, 2011
This month, The ALLSTAR Group had the honor of producing CCPOA's convention and Award Dinner for the 5th year in a row!

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Harry Potter Universal Theme Park

Tuesday, August 02, 2011
In May we had the unique task of bringing the inspiration from the new Harry Potter Universal Theme Park into the ballroom of the Gaylord Palms in Orlando, FL.

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UCSD 50th Anniversary Founders Day

Monday, April 25, 2011
The UCSD Founders Day Celebration featured one of the newest up and coming musical acts, Far East Movement.

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Private Bash at UCSD Scripps Forum

Monday, April 25, 2011
Allstar transforms the new UCSD Scripps Forum in La Jolla.

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